Chris Richards

marketing | branding | tech | startups

UPS Gets Lighter

Leave a comment

This is the kind of news I like to read about. Seeing a company as large as UPS making huge improvements to be more sustainable is “heartwarming.” I remember reading something about UPS (or FedEx) instructing drivers to minimize the amount of left turns they make during a delivery, with the goal of saving time and gas. Similar to that strategy, UPS has just created a lightweight, plastic truck to reduce emissions (and save money). From FastCompany:

…the diesel trucks come with body panels made out of ABS plastic, which makes them 1,000 pounds lighter than standard trucks. This lightness–and the smaller engine it allows–makes the trucks 40% more fuel efficient, a feature that could save the company 84 million gallons of fuel each year if the technology becomes widespread.

Aside from all the money they’ll save, this should also be a great “feature” from a marketing point of view. In my mind FedEx and UPS have always been interchangable, so why not use the greener one?

Source: Fastcompany

Advertisements

Author: Chris Richards

Chris Richards likes writing about technolgy, startups, and marketing. Follow him on Twitter @seerichards

Thoughts? Leave a Reply.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s