Chris Richards

marketing | branding | tech | startups

Some (Unnecessary) Thoughts on the iPhone 5

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apple is coasting on their success

Everyone’s talking about it, I know. So, basically it’s pointless to write anything about Apple’s new phone because it’s all being said right now. But this is a blog, so I’ll write if I want to.

My friend, Ben, just sent me an article from Wired titled, The iPhone 5 Is Completely Amazing and Utterly Boring, and I can’t help but agree fully. This quote nailed my sentiments for the new product directly on the head, expressing exactly what I felt as I watched the underwhelming live presentation yesterday:

…But mostly it is the Toyota Prius of phone updates. It is an amazing triumph of technology that gets better and better, year after year, and yet somehow is every bit as exciting as a 25 mph drive through a sensible neighborhood at a reasonable time of day. It’s not going to change your life. It’s not even going to offer a radically different experience.

To seal the deal that this new phone is nothing life-changing, nor innovative on any bigger level, take a look at the reactions earned from Jimmy Kimmel’s social experiment.


The people impressed by this supposedly amazing new phone can’t even tell the difference between the existing model and the one that was announced! And here I thought Samsung was the one found guilty of copying design. At this point, Apple is resting on its success, and bringing little to nothing to the party.

The College Humor video referenced in the picture up top also says everything I could have wanted to say. So, watch that too!

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Author: Chris Richards

Chris Richards likes writing about technolgy, startups, and marketing. Follow him on Twitter @seerichards

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