Chris Richards

marketing | branding | tech | startups

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Responsive Web Video: Here to Stay

In case you haven’t noticed, responsive video has become the new web standard for visuals.

Everywhere I look now, I’m seeing creative people putting responsive HTML 5 video to good use, and I don’t see it going anywhere soon. Many sites are incorporating it as an engaging part of the “landing experience” for users, though others are incorporating video with more subtlety. What excites me most is the seeming ease with which developers can now include engaging video. With the right technology in place, HTML video is almost as easy as uploading still images.


Most recently, I was excited to work with local Philadelphia videographer Cory J. Popp to create a unique piece of content for LPMG Companies. With web design in place, Cory brought the site to life with an amazing set of clips demonstrating the amazing work LPMG has done to transform, revitalize, and invigorate South Philadelphia with its focused approach to real estate development. To me, video makes this site 10x more exciting than a static header ever could. Likewise, companies like O3 World have integrated video so heavily throughout their site, the whole thing seems alive.

Though I’m not technically a developer or designer, I can’t help but feel excited for the future of the web as I see websites evolving into things that are so much more than static code.


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Some (Unnecessary) Thoughts on the iPhone 5

apple is coasting on their success

Everyone’s talking about it, I know. So, basically it’s pointless to write anything about Apple’s new phone because it’s all being said right now. But this is a blog, so I’ll write if I want to.

My friend, Ben, just sent me an article from Wired titled, The iPhone 5 Is Completely Amazing and Utterly Boring, and I can’t help but agree fully. This quote nailed my sentiments for the new product directly on the head, expressing exactly what I felt as I watched the underwhelming live presentation yesterday:

…But mostly it is the Toyota Prius of phone updates. It is an amazing triumph of technology that gets better and better, year after year, and yet somehow is every bit as exciting as a 25 mph drive through a sensible neighborhood at a reasonable time of day. It’s not going to change your life. It’s not even going to offer a radically different experience.

To seal the deal that this new phone is nothing life-changing, nor innovative on any bigger level, take a look at the reactions earned from Jimmy Kimmel’s social experiment.

The people impressed by this supposedly amazing new phone can’t even tell the difference between the existing model and the one that was announced! And here I thought Samsung was the one found guilty of copying design. At this point, Apple is resting on its success, and bringing little to nothing to the party.

The College Humor video referenced in the picture up top also says everything I could have wanted to say. So, watch that too!

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Honduras – Video

This past week, I was lucky enough to visit Honduras with Temple University’s School of Medicine and provide volunteer medical and educational services. I had an amazing time, and felt really good about just “unplugging” and exploring a different country. Along the way, I shot some footage with my new camera and turned it into a little video. Take a look!

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Local TV Ads: Comic Gold?

Local TV ads can be good. And by good I mean, so bad that they’re good. Like Giant Shark vs Mega Octopus good.

I saw this little gem on TV the other day in Philly, and thought it had to be something from the minds of the Tim and Eric Awesome Show or a terrible SNL spoof. Clearly, after about two minutes I realized that, no, this wasn’t written by witty comedians. It was just a local Kia dealership trying to advertise in a creative (albeit obnoxious) way.

If you can make it through a couple minutes of the ad, you’ll see many similarities to the comic commercials that people seek out on purpose!

Crappy editing? Check. Horrible sound and video quality? Check. A “weird” factor that makes you want to keep watching? Check. This odd Kia commercial has all the underpinnings of a carefully constructed satire video commercial, yet it doesn’t quite achieve it for many reasons. It’s actually pretty annoying, it drags on (15 minutes?!?), and it doesn’t know whether to take itself seriously or run with the “oh no! he escaped!” schtick.

Imagine if more local companies embraced this trend. People like Rhett and Link from YouTube were getting popular by making just this, horribly funny local TV ads. It was genius, and I think one of “stars” of their first ad got his own reality TV show?