Chris Richards

marketing | branding | tech | startups


Why Buy a Samsung Chromebook?

I won’t hide it. I love the Samsung Chromebook. But, now that I’ve owned one for a little while now, I want to reiterate why someone (should they be looking) would want to buy the 11.6″ Samsung Chromebook. I’ll make this easy and break it down into a few reasons for you.

Samsung Chromebook - Why You Need to Buy One

1. The Price: Too Good to Be True

When I tell people that my laptop was only $250, their jaws drop. Some iPods are more expensive. In fact, at a price this low, the Samsung Chromebook can almost be considered an “impulse buy” that’s under that expected computer price tag of at least $500.

It amazes me that students these days will spend $1,500 + on a Macbook Pro to take to college to 1.) Write papers 2.) Check email 3.) Check Facebook or 4.) Browse Reddit, when they could easily turn all that money into beer money by investing in the Samsung Chromebook.

2. It’s a Tablet, But Better

Tablets have come and gone. At first there was the iPad, then the slew of Android tablet versions came. I’ve let all of them pass me by; I’ve never been interested. Tablets don’t make sense to me. They have a lot of potential, theoretically, but are ultimately held back by the lack of keyboard in my opinion. When I want to “compute,” I want to type. Most things involve typing – checking email, Facebook, blogging, chatting, searching. Some people don’t mind not having a keyboard, so what else make this Chromebook like a tablet, but better?

  • Battery life: I typically get at least 7 hours of it. I can charge it once at the beginning of the week, and use it a little bit every day at work and be fine. The auto-dimming screen is great for extending the life, and obviously a lack of moving parts keeps battery life going strong.
  • Instant on: Okay, it’s not instant. But from fully off, to up and logged-in, the Chromebook takes less than 10 seconds. I routinely turn it off (unlike my other computers) because it’s not a hassle to open the lid and boot it up. I love it.
  • Portability: There’s no difference between carrying an 11.6″ Chromebook and carrying an iPad or another tablet. Both slip easily into a backpack, purse, or protective case. So, the real question is, would you rather like to carry around a device that can conduct business as usual in a PC-like environment, or would you like to poke around on a glamorized iPhone? (Harsh, I know.)

3. It’s Always Updated, Always Getting Better

Seriously. I just had to restart while typing this because Google released an update to Chrome, and by extension, the Chrome OS that runs Samsung’s Chromebook. Because the OS is managed by Google, you know that innovation is never far. New features are only weeks away, and you never know what improvements will be made.

In the short time that I’ve owned it, Google has added tons of slight improvements, but also some major updates such as Netflix compatibility. For $250, you get a lifetime of Google innovations and updates. Not many other operating systems (especially not Windows) offer such an attractive upgrade plan for free. Just like on Android, Google passes its value on through system updates.

4. Run Windows, Mac OS, or Linux Easily

I was shocked to learn about this functionality, but anyone that “nay-says” the Chromebook’s capability hasn’t been exposed to this feature. With Chrome Remote Desktop, I can easily access any computer I connect to, adding its capabilities directly to my Chromebook. It’s amazing. At work, I can connect to our Macs, run Adobe Illustrator, Photoshop, etc. At home, I can connect to my PC and take on any of its software capabilities too. Really, it’s the best of all worlds, as remote desktop adds infinite functionality to this tiny, inexpensive device.

I could go on, but I think I’ll leave it there. The Samsung Chromebook has been a phenomenal purchase. At only $250, I cannot recommend a more full-featured and portable device. I took it around the world, and loved having it all along the way.



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New Google Chrome Ad Connects with a Familiar ‘Ding’

Amazing new Google Chrome adI just saw one of the best, most memorable ads for Google products that I’ve ever seen. This one, more specifically for Chrome, hit a very personal chord with me. Take a look.

Not only did the ad have a focused and relateable narrative, but it made great use of Google products in real life. The things on display, like G-chat and video calling, are staple means of communication for most people I know. At my age, most other young professionals have G-chat running all day as a way to stay connected with their other office-working friends. Personally, I use it to chat every day with colleagues and work partners.

So, it’s no surprise that what struck me most about this commercial was the connection it made by demonstrating Google’s products and their tiny nuances. The pleasant “ding” of a chat being received is one of the most recognizable sounds to me, and using that sound during the commercial immediately grabbed my attention. I was instantly reminded of the feeling of excitement when waiting to receive a chat message from my girlfriend as we were studying across the world from each other. The “ding” symbolizes a connection to someone else, and their use of it during the ad is sure to connect with anyone else who has used Google products at all. To me, the tiny “ding” is very personal, and it elicits a response that’s probably not too dissimilar from an iPhone’s phantom vibration.

Whether other people feel that strongly about a small sound doesn’t really matter either, because the rest of the ad is so well done that there’s something relateable in there for everyone.