LinkedIn looks like its adding a beefed up endorsements system to the fray of digital “ego-stroking.” I think this new form digital endorsements, though, might be better than the type created and pushed by the ever-controversial Klout.
The help button next to the new “endorsements” section reads: “Got a connection with great expertise? Endorse their skills and expertise to give them recognition. Your endorsement will appear on their profile.”
Basically, LinkedIn is prompting us to go rate our business connections and vouch for certain skills they have listed. I like it. Because LinkedIn is the go-to professional network, these personal endorsements could add a nice touch to a profile, ultimately making one a more attractive job candidate.
So, how are these new LinkedIn endorsements better than Klout? Well, first of all, everyone uses LinkedIn.
How many people do you know that actually use Klout? Right, not many. For many connections of mine, LinkedIn is a standard social network, used secondarily to Facebook. It’s where all my college friends turned when it was made clear that not having a LinkedIn profile was seen as detrimental.
Klout, on the other hand, is some “zany” off-shoot that maybe only a handful of my friends and personal connections actually use. Sure, plenty of my Twitter followers us it. But they’re all social media “gurus,” “ninjas,” etc, that are involved in digital marketing on a daily basis. My real life friends and business connections aren’t using Klout. They’re using LinkedIn.
My (real life) friend, Ben Konicek, seems to think that these new endorsements will finally make LinkedIn skills relevant. Before, they could have been seen as “filler,” something one put down because it seemed logical and complete. Now, we might see more emphasis placed on truly evaluating what skills one has actually demonstrated or those for which one could be held personally accountable.
Unlike Klout, which evaluates our social media posting habits, these new LinkedIn endorsements reflect our real world skills and experience, vouched for by personal connections. To me, that’s immensely more valuable.
- Introducing LinkedIn Endorsements (slideshare.net)
- LinkedIn gets its own version of Facebook Likes: Endorsements (thenextweb.com)
- Cult Of Personality: LinkedIn “Endorsements” are “Likes” For Smart People (marketingvox.com)