Chris Richards

marketing | branding | tech | startups


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Brand Messaging Success: Everlane

In an effort to document the things around me that are inspiring and relevant to my work, I’m going to start uploading examples of branding work that inspire me. Things like this mailer for Everlane that I run into every day are always sources of inspiration. I guess people use Pinterest for this sort of “scrapbook” thing, but I don’t want to do that.

everlane transparency messagingEverlane sticks to their brand here, even on a physical mailer, reminding us customers of the cost it took to send the single marketing piece. Read more about their “radical transparency” and you’ll see that this is just another extension of their brand messaging. Bravo.

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