Chris Richards

marketing | branding | tech | startups


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Chromecast: A Modern Media Consumer’s Dream

A while back when Google’s Chromecast was announced, I didn’t immediately understand it’s purpose. Fast forward to now, and I couldn’t more highly recommend any gadget for the price. Should you buy one too? Without hesitation.

Chromecast HDMI dongle

In case you haven’t noticed, TV these days is terrible. Even with hundreds of cable channels, there’s rarely anything on worth watching when you want to watch. With Chromecast, I’ve exponentially increased my viewing options, and the reality has only just sunken in. Things like full National Geographic documentaries are now at my fingertips, ready to cast right onto the TV in full HD. With so much content on YouTube, this $35 device literally opened up a new world of watching, and I find myself using it more and more.

It may seem silly and lazy, but the way this little “dongle” immediately turns on – it automatically switches to its  input as soon as you tell it to cast a video – just totally improves the experience of online video watching. And it’s amazing how much more enjoyable watching something on the TV is compared to the confines of a small laptop of phone screen.

Chromecasting National Geographic in HD for Free!

Better yet, it makes the experiencing of finding a video or something to watch a more social experience. The way someone else can grab control and “cast” their own content up onto the screen, makes searching for/finding videos an activity in its own right.

Does the device still have some flaws? Of course, the full-screen tab casting could be greatly improved, but so far the app experience (YouTube and Netflix) has been nearly flawless. But like the Chromebook, I can’t wait to see how this gadget gets updated. With time, it’s bound to become an even more useful component in the modern media consumer’s arsenal.

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