Chris Richards

marketing | branding | tech | startups

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Responsive Web Video: Here to Stay

In case you haven’t noticed, responsive video has become the new web standard for visuals.

Everywhere I look now, I’m seeing creative people putting responsive HTML 5 video to good use, and I don’t see it going anywhere soon. Many sites are incorporating it as an engaging part of the “landing experience” for users, though others are incorporating video with more subtlety. What excites me most is the seeming ease with which developers can now include engaging video. With the right technology in place, HTML video is almost as easy as uploading still images.


Most recently, I was excited to work with local Philadelphia videographer Cory J. Popp to create a unique piece of content for LPMG Companies. With web design in place, Cory brought the site to life with an amazing set of clips demonstrating the amazing work LPMG has done to transform, revitalize, and invigorate South Philadelphia with its focused approach to real estate development. To me, video makes this site 10x more exciting than a static header ever could. Likewise, companies like O3 World have integrated video so heavily throughout their site, the whole thing seems alive.

Though I’m not technically a developer or designer, I can’t help but feel excited for the future of the web as I see websites evolving into things that are so much more than static code.


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Making Digital Feel Real

I’ve noticed a trend recently in web design. Maybe I’m late to the party on recognizing this, but hey, I’m not a designer. I just wanted to point out that in recent months, I’ve seen more and more sites designed with texture in mind. These sites appear to have a feeling, like something I can touch, and I love it!

In a world that’s increasingly digital, we’ve moved away from the “hooray, internet!” period of the 2000’s and into something that’s almost “post-digital” in design. Parallel to the “hipster” movement back to vinyl, coaster breaks, and moleskin notebooks, this design trend has come about in response to our increasingly digital, always-connected world. The web has become a very real place many of us live on a daily basis, so why shouldn’t design reflect that tangibility? Smart designers have taken note and are now creating beautiful web experiences for us to “live in.”

Curalate  Making Social Curation Work for Brands

The most recent, and best, example of great texture use that comes to mind is Curualate’s website. As a Philadelphia-based startup focused on visual marketing and Pinterest analytics, there’s good reason for them to focus on the site’s visuals. The site feels tangible and each item and section of the site seems hand crafted from paper or a soft cloth-like material.

“Digital texture” has worked its way into the popular eye more and more, even if the general public is not overtly aware of it.

Even Instagram it seems has exploded in popularity because of its ability to add “texture” to average digital photos. We’ve moved past the desire for clean, clear, plain images and now fall in love with the grainy, often distressed images produced by millions of users on Instagram.

billion dollar power of instagram atmedia design

At Media, a Philadelphia-based design and branding company, made a great and visually-stunning blog post on the power of Instagram, mentioning its ability to connect physical brands with digital users. In the process, At Media demonstrates the power of texture and “tangible” design with their well-designed post. If you take a look through the rest of their work, you’ll be pleased to find other great use of texture in design.

Look around, and you’ll notice sites updating their look to a similar feeling. I think it’s a good thing. I’d be surprised if Facebook integrated a textured design any time soon, but as it is the “home” for so many on a daily basis, it might do them some good!