Chris Richards

marketing | branding | tech | startups

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Responsive Web Video: Here to Stay

In case you haven’t noticed, responsive video has become the new web standard for visuals.

Everywhere I look now, I’m seeing creative people putting responsive HTML 5 video to good use, and I don’t see it going anywhere soon. Many sites are incorporating it as an engaging part of the “landing experience” for users, though others are incorporating video with more subtlety. What excites me most is the seeming ease with which developers can now include engaging video. With the right technology in place, HTML video is almost as easy as uploading still images.


Most recently, I was excited to work with local Philadelphia videographer Cory J. Popp to create a unique piece of content for LPMG Companies. With web design in place, Cory brought the site to life with an amazing set of clips demonstrating the amazing work LPMG has done to transform, revitalize, and invigorate South Philadelphia with its focused approach to real estate development. To me, video makes this site 10x more exciting than a static header ever could. Likewise, companies like O3 World have integrated video so heavily throughout their site, the whole thing seems alive.

Though I’m not technically a developer or designer, I can’t help but feel excited for the future of the web as I see websites evolving into things that are so much more than static code.