Glad to share this piece with Media Works, Ltd. in Baltimore!
Written by our March guest blogger Chris Richards of Fanpagetoolkit, a Philadelphia-based start-up pioneering a Facebook commerce and marketing platform for businesses, brands, and individuals.
While some groups have been busy preemptively criticizing social commerce and any new ventures into Facebook commerce, others have taken a creative lead and elevated the industry to a new level.
Heinz, we thank you. With the creation of a “pop-up” limited time store on Facebook, you’ve become a prime example for those looking for a role model of successful Facebook commerce.
As a big business, Heinz demonstrated the core principles of successful social commerce by offering a limited time promotion allowing Facebook fans to create and buy customized “Get Well” cans of soup for friends or family. Was the promotion incredibly profitable? No. In fact, that wasn’t the point.
“It wasn’t a revenue-driving activity, but more of a creative campaign to engage…
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Chris Richards 